Monday, July 2, 2012

Who we are: LinkedIn




Company Background
  • LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
  • The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.
  • As of March 31, 2012 (the end of the first quarter), professionals are signing up to join LinkedIn at a rate of approximately two new members per second.
  • The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions.
LinkedIn Facts
  • As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members in over 200 countries and territories.
  • Sixty-one percent of LinkedIn members are located outside of the United States, as of March 31, 2012.
  • LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.
  • Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha and San Francisco. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto.
  • The company’s management team is comprised of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner.
  • LinkedIn is currently available in seventeen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.
  • As of March 31, 2012, LinkedIn has 2,447 full-time employees located around the world. LinkedIn started off 2012 with about 2,100 full-time employees worldwide, up from around 1,000 at the beginning of 2011 and about 500 at the beginning of 2010.
Worldwide Membership
  • 161m professionals around the world as of March 31, 2012
  • 44m+ members in the EMEA region (Europe, Middle East and Africa) as of February 17, 2012
  • 34m+ members in Europe as of February 17, 2012
  • 9m+ members in the UK as of April 2, 2012
  • 3m+ members in France as of November 29, 2011
  • 3m+ members in the Netherlands as of December 6, 2011
  • 2m+ members in Italy 
  • 2m+ members in the DACH region (Germany, Austria and Switzerland) 
  • 3m+ members in Spain as of March 27, 2012
  • 1m+ members in Belgium as of September 22, 2011
  • 1m+ members in Sweden as of June 20, 2012
  • 1m+ members in Turkey as of February 10, 2012
  • 25m+ members in Asia and the Pacific as of January 29, 2012
  • 15m+ members in India as of May 29, 2012
  • 4m+ members in Southeast Asia as of January 29, 2012
  • 1m+ members in Indonesia as of February 21, 2012
  • 1m+ members in the Philippines as of March 12, 2012
  • 5m+ members in Canada as of January 19, 2012
  • 8m+ members in Brazil as of May 3, 2012
  • 3m+ members in Australia as of March 12, 2012
  • As of March 31, 2012, students and recent college graduates are the fastest-growing demographic on LinkedIn
LinkedIn and Business
  • As of March 31, 2012, LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 82 of the Fortune 100 companies.
  • More than 2 million companies have LinkedIn Company Pages.
  • LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.
  • More than 60,000 developers are using LinkedIn APIs to create innovative tools and services for professionals, averaging over two billion API calls per month as of March 31, 2012.
  • As of March 31, 2012, there are more than 400,000 unique domains actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.
  • LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups.
  • In the last week of March 2012, 22 percent of unique visiting members came from mobile devices.
  • As of March 31, 2012, hundreds of thousands of job applications have been submitted using Apply With LinkedIn.
LinkedIn Financial Metrics

2012 Quarter 1
  • Total revenue advanced 101 percent year on year to $188.5 million. This was the seventh straight quarter in which LinkedIn's revenues have at least doubled over the prior year.
  • Hiring Solutions revenue was $102.6 million, increasing 121 percent compared to the year ago period. In the quarter, hiring solutions comprised 54 percent of total revenues compared to 49 percent last year. At the end of March 2012, there were over 10,400 enterprises under contract for hiring solutions.
  • Marketing Solutions revenue was $48.0 million, increasing 73 percent compared to the prior year.
  • Premium Subscriptions revenues ended the quarter at $37.9 million, up 91 percent year-over-year.
  • According to comScore, unique visitors (including members and non-members) averaged 102.5 million in the first quarter of 2012. In March 2012, LinkedIn ranked as the 31st most-visited website worldwide, according to comScore. ComScore measured 9.4 billion page views in the first quarter.

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